The Internet has leveled the playing field for independent musicians worldwide. No longer do we have to drive vans full of tapes around, trying in vain to give away free copies on the street (what, you guys never did that?). Our fans can now buy and listen to an album from anywhere in the world in seconds, and every aspect of the business from CD replication to promotion has been made easier by the Internet.
The best way to start promoting your music is to make time to do it. So below you will find a few of my favourite methods to start making time each day for your music promotion companies.
A lot of bands find new fans by covering their favorite holiday songs. I recently had the chance to hear K.Hudson do a cover of the popular Christmas song, Mr.Grinch, from The Grinch Who Stole Christmas. It’s totally different from the screen version but it was definitely a new twist on an old song. Covering these older songs can help you find new fans when they look for the songs online.
Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, “Hey, over here…you’ll like the sound of this!” A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you have the content ready for the listener to enjoy.
Blogs also rank highly in the search engines for a number of reasons, most notably for their current and relevant content. There are, however, several key elements to creating a successful blog about the band or music. While competing with thousands of other bloggers within the subject area of music, one needs to be different and follow each of the key steps set out.
Promo Tip #11 Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.
Promo Tip #12 Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.
Promotion techniques for singers that I’ve listed here can lead to a manifesto of achievement! Not many people know how to do this, and like I said earlier, although it’s not a secret, it is explosive. You don’t have to be rich, just determined to make it.